Reimagining Customer Loyalty with an Omnichannel Platform
Most retailers already have some type of customer loyalty program running on a 3rd party platform. Unfortunately, the market for loyalty solutions is filled with platforms that provide only basic features, lack flexibility, and offer few customization or innovation opportunities.
As a leading omnichannel retailer serving digital-savvy customers, American Eagle joined forces with Grid Dynamics in building an innovative new loyalty platform that was modern and scalable.
They knew they needed an engine that could support the end-to-end customer loyalty journey and enhance existing capabilities at each step.
We eliminated our dependency on third-party products and set up platform and engineering best practices that would allow us to scale and continuously improve the customer experience.”
Ljubomir Cvetkovic, VP of Engineering, American Eagle Outfitters
Read the full case study to learn exactly how American Eagle Outfitters & Grid Dynamics partnered to create a Next-Gen Omnichannel Platform that improved enterprise agility, bolstered their competitive advantage, and opened up pathways for further innovation and growth.